We are creating a platform for the world’s most trusted healthcare solutions by building and investing in simple, innovative solutions that address all dimensions of health – for all humankind.

Cards section

With 10,000 Baby Boomers turning 65 every day, helping to support individuals and family caregivers alleviate the burden of caregiving will have a major impact on societal well-being.  We studied trends to help us understand their challenges and how to best build solutions to integrate them into the U.S. healthcare system. 

The increased demand for caregiving is driven by the aging of the country.

More than 53 million people provide care to someone close to them every year, supporting their health, independence, and quality of life. However, there are still more people in the U.S. needing care than there are people available to provide care. 

By the year 2035, adults ages 65 and older will outnumber children under the age of 18 for the first time in U.S. history.
(U.S. Census Bureau)

More than 1 in 5 people in the US care for a family member, friend, or neighbor with a health care need or functional disability.

7 in 10 people do so with no paid help.

(National Alliance for Caregiving, November 2021)

Family caregivers are responsible for a variety of increasingly complex tasks, such as helping with daily living activities like bathing, using the bathroom, or getting in and out of a chair, as well as performing medical and nursing tasks like giving injections, caring for wounds, and managing medications. Caregivers often also provide emotional support as well as advocate on behalf of their loved one to insurance companies, healthcare providers, and more.

All of this can take a huge toll on caregivers, making them feel stressed or unprepared, mentally and physically exhausted, and lonely. Caregiving can also disrupt careers, causing short-term and long-term financial difficulties.

The trend is affecting the workforce too. Recent research from the Harvard Business School found that nearly one in three workers said they quit their jobs for caregiving responsibilities.

Current Initiatives

Called one of the single most pressing global health problems, the company’s first products are focused on aging in society and alleviating the burden of caregiving. By building products that are designed for humans and built for healthcare, we hope to find the most impactful way to bring physical, mental, and social help to everyone.